Bringing Up Bhabie | Snap Inc. | Promo

The challenge: How do you create compelling promotional content when the season isn't finished? For this Snap Original, I worked with minimal footage a few shots, interviews, and partial episodes to make the show feel fully realized. The additional technical challenge involved converting horizontal footage to vertical format while maintaining visual impact. The promo was designed for platform optimization and generated significant viewership, demonstrating the power of strategic editing to maximize limited source material.

Solo Leveling 360° Dome | Crunch Roll | Event Production

The challenge: How do you adapt existing single screen 2D anime content for a 360° dome made up of 5 screens while experience while respecting IP restrictions? Working with the popular Solo Leveling opening episode, I compressed 30 minutes of content into a 5-minute immersive experience. The result toured anime conventions around the world, reaching 30K+ visitors who could walk through the iconic cave scene. The video above is an excerpt.

Lago Vista | Snap Inc. | UGC

The challenge: How do you create compelling content from the rawest possible footage? For this Snap Original about Texas high schoolers, the students shot everything themselves with cell phones pure UGC content. When the series needed a finale episode, I combined unused footage with new interviews to create a season recap. The appeal was working with genuinely amateur footage and finding the emotional throughline that makes viewers care about these kids' stories. Compelling narrative can emerge from any source material.

Dwayne Johnson | Seven Bucks Productions | Walter Reed - Branded Entertainment

The challenge: With no script, just genuine interactions. I structured the piece around his opening speech to set the emotional tone, then compressed time to show his genuine connections with patients, staff, and military service men and woman. The result showcases authentic, intimate, pacing and emotional storytelling.

Help Us Find A Cure | Cureshank | Cause Marketing

The challenge: How do you create compelling fundraising content featuring a child with severe special needs without exploitation? Working with intimate home footage of a nonverbal child with Phelan-McDermid Syndrome, I focused on her constant effort to learn and grow rather than her limitations. The narrative centered on her 'work'—therapy sessions, learning attempts, moments of progress—opening with her birthday to establish life and hope. The approach balanced heartstring-pulling emotion with dignity, driving donor action while honoring the subject.

Inside Snap Originals | Snap Inc. | Keynote Presentation

The challenge: How do you create showcase content from hours of unscripted filmmaker interviews? For Snap's keynote presentation, I worked with extensive footage from vertical video pioneers—transcribing interviews, identifying patterns, and structuring insights into five defining pillars of mobile storytelling. No script existed, so I found the narrative throughline by recognizing consistent themes across different creators' perspectives, ultimately creating a foundational piece that explained what makes vertical video compelling."

RealFace AI | Panjaya | Product Launch

The challenge: How do you make corporate training footage emotionally compelling? For Panjaya's RealFace AI launch, I worked with multilingual content from major clients like Wix and TED Talks—videos dubbed into French, German, Portuguese, Korean, and Arabic using AI voice cloning and lip-sync technology. The task was turning disparate corporate material into a cohesive product demo that showcases the technology's potential while creating emotional engagement with the audience.