Dwayne Johnson + Walter Reed | Seven Bucks Productions | Branded Entertainment

The video shown here is a 45-second excerpt - [watch the full video on Instagram]

The challenge: With no script, just genuine interactions. I structured the piece around Dwayne Johnson's opening speech to set the emotional tone, then compressed time to show his genuine connections with patients, staff, military service men and women, and their families. The two-part series for his personal Instagram reached 12.5 million views, balancing celebrity presence with authentic veteran storytelling.

Bringing Up Bhabie | Snap Inc. | Promo

The challenge: How do you create compelling promotional content when the season isn't finished? For this Snap Original, I worked with minimal footage a few shots, interviews, and partial episodes to make the show feel fully realized. The additional technical challenge involved converting horizontal footage to vertical format while maintaining visual impact. The promo was designed for platform optimization and generated significant viewership, demonstrating the power of strategic editing to maximize limited source material. The promo generated 34M+ views within Snapchat.

Emmy Awards | In Memoriam | Broadcast

The challenge: How do you honor industry legends who passed during the year in a way that feels meaningful rather than just sad? For the Emmy Awards In Memoriam segment, I focused on celebrating their contributions and impact rather than dwelling on loss. The piece was presented live by Tina Fey to over 10 million NBC viewers, with millions more watching online. The segment became one of the broadcast's most widely discussed moments, covered by major media outlets including The Hollywood Reporter, New York Times, USA Today, Variety, People, Deadline, Entertainment Weekly, CBS News, Vox, Vanity Fair, LA Times, BBC, and Forbes.

Inside Snap Originals | Snap Inc. | Keynote Presentation

The challenge: How do you create showcase content from hours of unscripted filmmaker interviews? For Snap's keynote presentation, I worked with extensive footage from vertical video pioneers transcribing interviews, identifying patterns, and structuring insights into five defining pillars of mobile storytelling. No script existed, so I found the narrative through line by recognizing consistent themes across different creators' perspectives, ultimately creating a foundational piece that explained what makes vertical video compelling.

Solo Leveling 360° Dome | Crunchy Roll | Event Production

This video was projected in a 360° dome environment as part of Crunchyroll's Anime Expo convention experience. Desktop viewers can click and drag within the video player to navigate the full 360° space. Mobile viewing is not optimized and will display distorted imagery.

The challenge: How do you adapt existing single screen 2D anime content for a 360° dome made up of 5 screens while experience while respecting IP restrictions? Working with the popular Solo Leveling opening episode, I compressed 30 minutes of content into a 5-minute immersive experience. The result toured anime conventions around the world, reaching 30K+ visitors who could walk through the iconic cave scene.

RealFace AI | Panjaya | Product Launch

The challenge: How do you make corporate training footage emotionally compelling? For Panjaya's RealFace AI launch, I worked with multilingual content from major clients like Wix and TED Talks—videos dubbed into French, German, Portuguese, Korean, and Arabic using AI voice cloning and lip-sync technology. The task was turning disparate corporate material into a cohesive product demo that showcases the technology's potential while creating emotional engagement with the audience.

Jujutsu Kaisen | Crunchy Roll | Corporate ROI Documentation

The challenge: How do you transform raw event footage into award-worthy content? Working with B-roll and fan footage from Crunchyroll's Jujutsu Kaisen dome experience, I created a script in collaboration with producers to showcase the exhibit's impact. The video served dual purposes, internal meetings to demonstrate ROI and external award submissions to industry judges. This smaller-scale dome was successful enough to warrant expansion the following year, proving the effectiveness of documenting experiential marketing through strategic storytelling.

Lago Vista | Snap Inc. | UGC

The challenge: How do you create compelling content from the rawest possible footage? For this Snap Original about Texas high schoolers, the students shot everything themselves with cell phones pure UGC content. When the series needed a finale episode, I combined unused footage with new interviews to create a season recap. The appeal was working with genuinely amateur footage and finding the emotional throughline that makes viewers care about these kids' stories. Compelling narrative can emerge from any source material.

Help Us Find A Cure | Cureshank | Fundraise Marketing

The challenge: How do you create compelling fundraising content featuring a child with severe special needs without exploitation? Working with intimate home footage of a nonverbal child with Phelan-McDermid Syndrome, I focused on her constant effort to learn and grow rather than her limitations. The visual narrative centered on her therapy sessions, learning attempts, moments of progress, opening with her birthday to establish life and hope. The approach balanced emotion and grace, driving donor action while honoring the Avenly’s journey, helping raise millions of dollars.