Help Us Find A Cure | Cureshank | Fundraise Marketing

The challenge: How do you create compelling fundraising content featuring a child with severe special needs without exploitation? Working with intimate home footage of a nonverbal child with Phelan-McDermid Syndrome, I focused on her constant effort to learn and grow rather than her limitations. The visual narrative centered on her therapy sessions, learning attempts, moments of progress, opening with her birthday to establish life and hope. The approach balanced emotion and grace, driving donor action while honoring the Avenly’s journey, helping raise millions of dollars.