Lago Vista | Snap Inc. | UGC

The challenge: How do you create compelling content from the rawest possible footage? For this Snap Original about Texas high schoolers, the students shot everything themselves with cell phones pure UGC content. When the series needed a finale episode, I combined unused footage with new interviews to create a season recap. The appeal was working with genuinely amateur footage and finding the emotional throughline that makes viewers care about these kids' stories. Compelling narrative can emerge from any source material.