Dwayne Johnson + Walter Reed | Seven Bucks Productions | Branded Entertainment

The video shown here is a 45-second excerpt - [watch the full video on Instagram]

The challenge: With no script, just genuine interactions. I structured the piece around Dwayne Johnson's opening speech to set the emotional tone, then compressed time to show his genuine connections with patients, staff, military service men and women, and their families. The two-part series for his personal Instagram reached 12.5 million views, balancing celebrity presence with authentic veteran storytelling.