Bringing Up Bhabie | Snap Inc. | Promo

The challenge: How do you create compelling promotional content when the season isn't finished? For this Snap Original, I worked with minimal footage a few shots, interviews, and partial episodes to make the show feel fully realized. The additional technical challenge involved converting horizontal footage to vertical format while maintaining visual impact. The promo was designed for platform optimization and generated significant viewership, demonstrating the power of strategic editing to maximize limited source material. The promo generated 34M+ views within Snapchat.