Inside Snap Originals | Snap Inc. | Keynote Presentation

The challenge: How do you create showcase content from hours of unscripted filmmaker interviews? For Snap's keynote presentation, I worked with extensive footage from vertical video pioneers transcribing interviews, identifying patterns, and structuring insights into five defining pillars of mobile storytelling. No script existed, so I found the narrative through line by recognizing consistent themes across different creators' perspectives, ultimately creating a foundational piece that explained what makes vertical video compelling.